Flavour Should Always Be Free
The cooking game that turns novice chefs into confident home cooks
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The cooking game that turns novice chefs into confident home cooks
This isn't a recipe app. It's an actual game that teaches you to cook.
Whether you can't cook, won't cook or are just looking to sharpen your fundamental skills, Hook makes mastering the kitchen as fun as leveling up in your favorite game.
Master fundamental cooking skills through interactive lessons and challenges. Build your confidence one technique at a time.
Dive into actual gameplay where every recipe is an adventure. Progress through levels, unlock new dishes, and have fun cooking.
Challenge friends on leaderboards and multiplayer games. Show off your skills and climb the ranks.
Hook is free to download & free to play. No pay to win, no pricey subscriptions. Everyone deserves to learn how to cook.
We're bringing the joy back to the kitchen through gamification and playful learning experiences.
We support local food banks and charities because everyone should have access to tasty food. Flavour should always be free.
Select your character
Basa
Reshmi
Founder and Chief Foodie
Some of my earliest and happiest memories revolve around food. Growing up, my parents loved to cook, and meals in our house were never just about eating, they were a way of trying new things and connecting to my mum's culture on the other side of the world.
Watching them in the kitchen taught me that cooking is one of the most genuine ways to show people you care.
But somewhere along the way, modern life turned cooking into a chore. Ready meals, meal replacements, and delivery apps have convinced people that cooking is something to avoid, not embrace.
I get it, life is overwhelming and some days we do just need something to have whilst bingeing TV. But we've been sold the idea that food is either a mathematical challenge (hitting macros, counting calories) or a luxury reserved for people with time to spare or natural talent in the kitchen.
I reject that entirely.
Cooking is a fundamental life skill, not an optional hobby for the gifted few. The problem isn't that people can't cook, it's that the way we teach cooking makes it feel unattainable. Traditional methods don't meet people where they are. They assume knowledge, time, and confidence that most people simply don't have.
That's why I'm building Hook. I'm leaving behind a steady job because I believe food education needs to change. Learning to cook should feel approachable, even fun. It should adapt to your life, not demand you reshape your life around it. Most importantly, it should remind people that food can bring joy back into their daily routine.
Cooking shouldn't feel like fighting against your body or ticking boxes on a nutrition app. It should feel like creating something meaningful. Hook is designed to make that possible, to help people rediscover that food is one of life's great pleasures, not another source of stress.
Available soon on mobile devices everywhere
Be among the first to experience Hook